Unused Budget
Budgets go to waste because of poor account structure or inactivity.
Trusted by charities and nonprofits
The challenge
Common Google Ad Grant challenges we fix
Many charities struggle to get the most from their grant. We solve the issues holding your account back.
Low-Quality Traffic
Irrelevant clicks drain budget and do not drive real impact.
Compliance Issues
Policy mistakes can risk suspensions and lost visibility.
Weak Conversions
Traffic is not turning into donations, sign-ups or actions.
Poor Keyword Selection
Broad or weak keywords attract the wrong search intent.
Poor Reporting
Without clear insights, it is hard to improve performance.
Our service
Everything included in our Google Ad Grant management
A complete management service designed to keep your account compliant, efficient and focused on meaningful charity outcomes.
Eligibility & Account Review
We check your eligibility, review your website and audit your existing Google Ads account.
Learn More →Keyword Strategy
We research high-intent, relevant keywords that drive quality traffic and results.
Learn More →Campaign Setup
We build well-structured campaigns aligned with your goals and audiences.
Learn More →Conversion Tracking
We set up accurate tracking so you can measure what matters most.
Learn More →Ongoing Optimisation
We continuously improve bids, ads and keywords to maximise your impact.
Learn More →Monthly Reporting
Get clear, actionable reports showing performance and recommendations.
Learn More →Real results for real charities
£6.2M+In Ad Grant value delivered
1.8M+Clicks generated
58,000+Conversions and actions
230%Average increase in conversions
Our process
A proven process that drives impact
From initial discovery to continuous optimisation, every stage is built around your charity’s goals.
1
Discover & Audit
We learn about your goals and audit your account to identify opportunities.
2
Strategise & Plan
We build a tailored strategy and keyword plan for the right audience.
3
Launch & Optimise
We launch campaigns and continuously improve performance and compliance.
4
Report & Grow
We report on results and refine your strategy to keep growing impact.
Success story
More donations. Greater impact. Real results for charities.
We helped a UK charity increase conversions and grow donations without increasing its advertising budget.
- Rebuilt campaigns and keyword strategy
- Improved ad relevance and quality scores
- Optimised landing pages and tracking
- Clear reporting and ongoing optimisation
water for communities
+318%Increase in conversions
+£185KIn estimated ad value
+162%Increase in donations
“Cause Focus transformed our Ad Grant performance. More donations, more supporters, and real impact.”
Sarah L. · Digital Fundraising Manager
FAQ
Your questions answered
Everything you need to know about our Google Ad Grant management service.
What is the Google Ad Grant?
Google Ad Grants provides eligible nonprofit organisations with advertising credit to promote their missions through Google Search campaigns.
How much does your service cost?
Google Ad Grant management starts from £450 per month. The final scope depends on your account, website and campaign requirements.
How long does it take to see results?
Early improvements may appear during the first month, while stronger conversion and traffic growth usually develops through ongoing optimisation.
Do you guarantee results?
No ethical agency can guarantee exact results. We provide a structured strategy, careful optimisation, compliance monitoring and transparent reporting.
What if my account has been suspended?
We can audit the account, identify likely compliance problems and create a practical plan for correction and reinstatement.
Ready to unlock the full potential of your Ad Grant?
Book a free strategy call and let’s drive more impact together.